Are you shoping in online it causes inablity to use a “changing room” to see how you look in the dress you have picked holds you back from making a purchase online,then Amazon may have come to your rescue.recently Amazon patenets a virtual mirror.
The world’s largest e-tailer Amazon patenets a virtual mirror “ a blended reality mirror” with the United States patent and trademark office which will let you try the dress as you see it,albeit,virtually.
The blended reality display users a system of cameras,projectors,displays,mirrors and lights to add layers to your moving imgae and enrich it on the real time basis.
The mirror first craetes a virtual model of the environment by scanning it.It then identifies the user’s eyes and ears in order to reflect back the image.After that,Virtual clothes and scenes are blended with the image.As a result,a user will be able to see his or her real time image with the dress on.Though,it is not clear if this is just an explorative idea or will eventually turn into a consumer product.
Amazon already has a product “Amazon Echo look” for similar purposes.The handsfree device takes full length photos of users and provides them with latest fashion tips and recommendation.
Incidentally,Amazon had aqired an al-software and computer vision comany body labs last year which was working in this field.The company had developed an ability to create 3D models of human bodies in motion and then dress them in virtual outfits.
Closer home,in India,Flipkart owned Myntra is also working on something similar to Amazon Echo,It is adding a feature to its app for consumers that can rate the user’s attire and eventually,help them don clothes that are in fashion.
“It uses the camera of the phone,figures out what you are wearing and then provides a rating.It is for the fashion – conscious audience who would want to wear the latest trends and be seen as fashionable,”Myntra Chief products Officer Ambarish Kenghe said.
Besides,the fashion retailer is using technologies like data mining and artificial intteellegence to helpdesigners come up with patterns and styles that can boost sales for apparel makers.